Growth Marketing Lead

Role Overview

The Growth Marketing Lead will build and run AI-powered marketing systems, connecting tools, data, and AI agents to turn ideas into campaigns, run experiments, and improve results.

What You Will Do

The Growth Marketing Lead will build and run the automation behind growth, including paid acquisition, creative factory, scientific approach to growth, lifecycle automation, and AI workflows.

Why It Might Be a Fit

The ideal candidate will have hands-on experience growing a consumer business through paid acquisition, with evidence of budgets owned, changes made, and performance improved. They will also have the ability to build lifecycle journeys and marketing automations, connect tools and data, and work with engineers when needed.

Requirements

• AI-native execution is non-negotiable. You have personally built and used substantial marketing automations.
• Hands-on experience growing a consumer business through paid acquisition, with evidence of the budgets you owned, what you changed and how performance improved.
• The ability to build lifecycle journeys and marketing automations yourself, connect tools and data, and work with engineers when needed.
• Creative judgement and fluency with AI tools: you can make content, brief others and explain why one approach converted better than another.
• A record of running disciplined experiments, including failures, and making sound decisions about what to stop, improve or scale.
• High intelligence, critical thinking, motivation and self-drive. You learn quickly, question assumptions and finish what you start.
• Commercial judgement and excellent written English. You can explain what happened, what it means and what you will do next.