Senior Growth & Marketing Performance Lead

Role Overview

Laundryheap is a global on-demand laundry and dry-cleaning service. Growth is driven by efficient customer acquisition, and marketing sits at the centre of that. The role requires someone who can turn work into a single, data-driven growth plan and make sure it gets delivered.

What You Will Do

You will own the numbers that tell us whether marketing is working: the targets, the measurement, the reporting and the experimentation roadmap. You will run the performance rhythm of the team, surface where we are over- or under-investing, and push for faster, evidence-based decisions.

Why It Might Be a Fit

You will lead through data and influence, not through channel ownership or line management. You will identify gaps between channels, such as funnel drop-off, landing page conversion or lifecycle, and drive fixes with the right owners.

Requirements

• 7+ years in performance, growth or marketing analytics roles, including hands-on paid acquisition experience.
• Experience working across multiple channels, including paid and organic, in a multi-market business.
• Proven ability to drive results through influence across senior peers, without relying on line authority.
• Experience in a consumer, on-demand, marketplace, subscription or app-based business.
• Strong analytical skills: advanced Excel or Google Sheets, SQL, and BI tools such as Looker, Tableau or Power BI.
• Solid grasp of tracking and attribution: GA4, UTMs, Conversions API, MMPs, and the impact of privacy changes.
• Working knowledge of incrementality methods and, ideally, marketing mix modelling.
• Commercial fluency in unit economics: CAC, LTV, payback, contribution margin and cohort analysis.
• Clear communicator who turns data into decisions for senior stakeholders.

Benefits

• Competitive salary
• Benefits