Role Overview
The Senior Demand Generation Manager will own Lawmatics’ new-customer demand generation strategy and performance across core acquisition channels, including paid search, SEO, paid social, AI search visibility, and emerging channels. The role requires a strong command of B2B SaaS funnel economics and metrics, as well as experience leading external performance marketing and SEO agencies.
What You Will Do
The Senior Demand Generation Manager will drive qualified demand and channel performance, own acquisition portfolio, lead agency partners, identify new opportunities, analyze and optimize conversion, build and drive a testing roadmap, and own demand generation reporting.
Why It Might Be a Fit
The ideal candidate will have 5+ years of B2B SaaS marketing experience, including 3+ years directly owning demand generation strategy, performance, and pipeline goals. They will have a demonstrated track record of increasing qualified demand efficiently and driving measurable improvements in pipeline and revenue.
Requirements
- 5+ years of B2B SaaS marketing experience
- 3+ years directly owning demand generation strategy, performance, and pipeline goals
- Deep enough expertise across paid search, SEO, paid social, and digital acquisition
- Experience leading external performance marketing and SEO agencies
- Strong command of B2B SaaS funnel economics and metrics
- Demonstrated experience with conversion rate optimization, landing page testing, and structured experimentation
- Excellent copywriting and messaging skills
- Exceptional communicator and collaborator
Benefits
- Dental insurance
- Vision insurance
- Paid holidays
To apply for this job please visit job-boards.greenhouse.io.
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