MarTech Business Product Owner

This is an onsite role that involves helping drive the marketing technology (MarTech) strategy as part of the evolution of personalization. The role includes managing the roadmap, prioritization, and delivery of MarTech solutions to enhance customer experiences and support data-driven marketing initiatives.

Requirements

• Define and maintain the MarTech product vision, strategy, and roadmap in alignment with the business personalization and organizational goals.
• Collaborate with stakeholders to identify business needs, prioritize features, and ensure alignment with customer experience objectives.
• Conduct market research and competitive analysis to identify trends and opportunities in MarTech.
• Act as the primary liaison between business stakeholders, IT teams, and external vendors to gather and document requirements.
• Facilitate workshops and meetings to understand business needs and translate them into actionable product features or enhancements.
• Work closely with Marketing, and Digital Experience teams to ensure MarTech solutions meet their needs.
• Partner with Insights, Analytics, and data governance teams to ensure compliance with data privacy and security standards.
• Collaborate with Product development teams to ensure delivery of MarTech solutions, adhering to Agile methodologies.
• Prioritize and manage the product backlog, ensuring alignment with business priorities.
• Oversee the testing and deployment of MarTech solutions, ensuring they meet quality standards and business requirements.
• Monitor and report on the performance of MarTech platforms, identifying areas for improvement.
• Develop and deliver training materials to ensure end-users understand and can effectively use MarTech tools.
• Support change management initiatives to drive adoption of new MarTech solutions across the organization.

Benefits

• Health/Dental Benefits
• Access to an Employee & Family Assistance Program
• a Defined Benefit Pension
• Discounts on products and services via Workperks