Channel Marketing Manager

Role Overview

The Channel Marketing Manager will own global channel marketing with the primary goal of growing partner-sourced and partner-influenced pipeline. The role combines strategic judgment with hands-on delivery and involves leading execution across regions and managing agencies, contractors, and cross-functional contributors.

What You Will Do

The Channel Marketing Manager will develop joint marketing plans and assets, execute campaigns that generate sales opportunities, and partner recruitment, onboarding, and enablement to support the goal of growing partner-sourced and partner-influenced pipeline.

Why It Might Be a Fit

The ideal candidate will have 8+ years of B2B SaaS marketing experience, including 5+ in channel or partner marketing for enterprise sales across multiple regions, and a track record of building channel programs that generated measurable partner-sourced pipeline.

Requirements

• 8+ years of B2B SaaS marketing experience
• 5+ years in channel or partner marketing for enterprise sales across multiple regions
• Experience activating partners across segments, from enterprise down to SMB
• A track record of building channel programs that generated measurable partner-sourced pipeline
• Hands-on experience with Microsoft or a similar technology alliance, including co-sell and marketplace
• Working knowledge of reseller, SI, MSP, distributor and master agent models
• Direct experience managing MDF budgets, approvals, claims and ROI, and maintaining partner portals
• Proficiency with Salesforce or HubSpot, marketing automation, and a PRM platform

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or retirement plan
• Paid time off (vacation, sick leave)
• Wellness programs
• Parental leave
• Relocation assistance

Tagged as: HubSpot, Pipeline Management, Salesforce