CRM Analyst

Role Overview

The CRM Analyst is responsible for measuring the performance of Learning Care Group’s CRM and lifecycle marketing programs across the family portfolio. This role owns the analytical layer that sits between the CRM platform and business decision-makers, translating email engagement, journey performance, and audience behavior throughout the funnel into insight.

What You Will Do

Own CRM and lifecycle marketing measurement, design and execute holdout, control group, and incrementality tests for lifecycle programs, build cohort retention, journey performance, and lifecycle attribution analyses.

Why It Might Be a Fit

The ideal candidate will have hands-on experience with email service provider or marketing automation platform reporting, designing and interpreting holdout or control group tests for marketing programs, and working knowledge of email deliverability metrics.

Requirements

• A bachelor’s degree in marketing, business analytics, statistics, or a related field
• 3-5 years of experience in CRM analytics, lifecycle marketing measurement, or a comparable role
• Hands-on experience with email service provider or marketing automation platform reporting
• Experience designing and interpreting holdout or control group tests for marketing programs
• Experience with SQL against a modern data warehouse
• Experience with cohort retention and lifecycle attribution analysis

Benefits

• Bi-weekly paid
• Base salary: $100-110,000
• Support Central bonus program
• Health and wellness benefits
• 401(k) retirement plan
• Company provided match on elective deferrals
• Education assistance
• Childcare discount
• Corporate partner discounts
• Paid time off

Tagged as: SQL