Retention Marketing Manager

Role Overview

The Retention Marketing Manager leads the strategy and performance of customer lifecycle marketing, with a focus on converting prospective customers, increasing repeat purchase, growing customer lifetime value and building long-term loyalty.

What You Will Do

The Retention Marketing Manager owns the retention roadmap, vendor relationships and platform optimization while continuously identifying new channels, programs and strategies that can drive incremental growth.

Why It Might Be a Fit

The Retention Marketing Manager leads the Lifecycle Marketing Coordinator and Customer Engagement Coordinator, setting the strategy, priorities and performance goals that guide day-to-day execution.

Requirements

• 5+ years of experience in retention, lifecycle, CRM or ecommerce marketing, preferably within a DTC or consumer brand
• Experience owning CRM and customer lifecycle strategy, including email, SMS, automation, segmentation and personalization
• Strong working knowledge of Klaviyo and Shopify, or comparable CRM and ecommerce platforms
• Strong analytical mindset with the ability to translate customer and campaign data into actionable growth opportunities
• Experience developing testing strategies and driving improvements across acquisition, conversion, repeat purchase and LTV
• Experience managing technology platforms, vendors and external partners
• Strong cross-functional leadership skills with the ability to balance strategic thinking, team development and hands-on execution