Role Overview
The Senior Product Marketing Manager will help new products and advertising initiatives reach their full potential across Lee Enterprises’ network of local news brands. The role involves owning organic promotion across various channels, partnering with paid media and subscriptions teams, and shaping promotional strategy.
What You Will Do
The Senior Product Marketing Manager will bring new products to market, develop creative assets, build always-on promotion, and execute video strategy. They will also create marketing materials, promote new advertising products, and coach editorial teams to use video in their stories.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in product marketing, content marketing, or a similar role, with a track record of independently executing promotional plans and strong working knowledge of video best practices.
Requirements
- 5+ years in product marketing, content marketing, digital marketing, or a similar role
- Independently executing promotional plans from concept to results
- Strong working knowledge of video best practices
- Experience developing creative concepts and producing promotional assets
- Hands-on experience managing social media across multiple platforms
- Confidence using data to measure performance and refine approach
- Excellent writing, communication, and project management skills
Benefits
- Competitive wages
- Extensive benefit program
- 401K retirement plan with company match
- Paid time off
- Paid parental leave
- Medical, dental, vision, short and long-term disability, company provided life insurance, and supplemental life insurance
To apply for this job please visit jobs.dayforcehcm.com.
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