Senior Product Marketing Manager

Role Overview

As a Senior Product Marketing Manager, you will own the performance and growth of a LegalZoom business line, driving acquisition strategy, shaping positioning, and delivering revenue results. You will be the connective tissue between product, marketing, and the customer, understanding the competitive landscape deeply and translating market intelligence into go-to-market strategies that win.

What You Will Do

You will own performance across your portfolio by building marketing roadmaps, monitoring performance, and developing action plans that respond to business trends and results. You will lead the end-to-end customer journey by mapping key milestones, identifying friction points, and partnering with Product and Channel Marketing to drive retention and long-term value.

Why It Might Be a Fit

You will be a creative, strategic, and analytically rigorous leader with a track record of delivering measurable business impact. You will have 8+ years of marketing experience, with at least 4 years specifically in Product Marketing, and experience driving nationwide campaigns, GTM initiatives, and performance marketing.

Requirements

• 8+ years of marketing experience
• 4+ years of experience in Product Marketing
• Experience with direct revenue accountability and a track record of hitting growth targets
• Experience driving nationwide campaigns, GTM initiatives, and performance marketing
• Ability to apply consumer insights, research, and testing to drive world-class strategy
• Experience developing pricing strategies, leveraging behavioral economics principles
• Experience with A/B testing, tracking and interpreting results, and recommending next steps
• Excellent communication skills (written & verbal), comfortable presenting to executives
• Experience building AI agents and automated workflows using Claude or similar tools
• Bachelor’s degree required; MBA or higher degree preferred

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Paid Time Off
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• Short-Term/Long-Term Disability Insurance
• Plus other wellness benefits to include: Fertility, Mental Health, One Medical