Marketing Director, LEGOLAND Parks and Experiences

Role Overview

The Marketing Director will lead the global LEGOLAND marketing agenda, developing and executing joint marketing strategies to drive brand and business objectives across The LEGO Group and Merlin Entertainments. The role will champion marketing innovation, ecosystem integration, and drive marketing effectiveness.

What You Will Do

The Marketing Director will develop global go-to-market strategies, activation plans, and inform the integration of key franchises/audiences/passion points. They will also be the point of contact for global, regional, and local Merlin marketing teams and support their marketing planning across owned, earned, shared, and paid channels.

Why It Might Be a Fit

The ideal candidate will have extensive experience managing a top-tier global brand/IP, strong strategic, marketing, and brand skills, and a strong understanding of the Location Based Entertainment space. They will be able to work effectively and autonomously, with a high degree of personal integrity and strong communication skills.

Requirements

• Extensive experience managing a top-tier global brand/IP
• Strong strategic, marketing, and brand skills
• Experience in working in a global company and across markets and cultures
• Strong digital experience
• Strong understanding of the Location Based Entertainment space
• Proficient in English
• Collaborative with demonstrated ability to navigate a sophisticated people network and cultures
• Strong communication skills
• Strong team player and high degree of personal integrity
• Able to work effectively and autonomously

Benefits

• Family Care Leave
• Insurances (life and disability insurance)
• Wellbeing resources and benefits
• Colleague Discount
• Bonus scheme