Associate Brand Manager, US Marketing

Role Overview

The Associate Brand Manager will join the U.S. Brand Management team as a lead on activation, measurement, and evaluation of the US BU annual marketing programs and campaigns to drive brand equity and sales growth. The role will involve managing internal and external agencies partners to deliver localized, integrated marketing plans that drive brand equity, build active share, re-activation, and frequency for the LEGO Group. The Associate Brand Manager will work closely with other marketing teams to optimize platform integration, agency relationships, and performance frameworks, ensuring alignment of activation plans with overall media and brand strategies.

What You Will Do

The main day-to-day responsibilities will include franchise/brand marketing planning, implementation, and project management (60%), and business management (40%). This will involve managing budgets and financials related to marketing campaigns and overall business health, analyzing and evaluating brand and campaign performance, and initiating corrective actions where necessary.

Why It Might Be a Fit

The ideal candidate will have proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing, and strong analytical skills with a record of identifying and capitalizing on commercial opportunities to drive brand growth and health. The candidate will be an effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization.

Requirements

• Proven experience in a marketing role, ideally in CPG, entertainment, or technology marketing
• Strong analytical skills and record of identifying and capitalizing on commercial opportunities to drive brand growth and health
• Effective collaborator and negotiator who is passionate about building relationships across functions and business units in a matrixed organization
• Experience driving strong retail partner relationships and executing marketing programs to build joint commercial value with larger retailers
• Proven success in driving meaningful innovation
• Demonstration of strong media skills, including digital marketing, understanding of all major channels, critical metric setting, and measurement
• Ability to deliver multiple priorities simultaneously at scale with speed and on budget
• Outstanding presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues
• High level proficiency in Microsoft Office, especially Excel and PowerPoint, in order to drive quality business analyses and communication

Benefits

• Family Care Leave
• Insurances
• Wellbeing
• Colleague Discount
• Bonus
• Hybrid work policy