Role Overview
As a Brand Manager for our adult audience, you’ll lead the delivery, measurement, and evaluation of audience marketing programs and campaigns. You’ll work alongside the Brand Manager responsible for strategy and design, translating priorities into integrated activations across media, retail, eCommerce, social, influencer, public relations, and experiential channels for the US market.
What You Will Do
Localized audience and franchise marketing plans that grow brand equity, penetration, repeat purchasing, and frequency. Integrated activation plans with media, retail, eCommerce, influencer, social media, public relations, and experiential teams.
Why It Might Be a Fit
If you’ve worked in a role where you turned consumer insights into integrated campaigns and measurable growth, you’ll feel at home here. What matters most is your ability to connect creative marketing with commercial outcomes while managing several priorities.
Requirements
- Led consumer marketing programs for family, entertainment, gaming, toy, retail, or lifestyle brands.
- Delivered integrated campaigns across multiple marketing channels, including performance measurement and evaluation.
- Managed campaign budgets, financial planning, and competing priorities at scale.
- Built productive retail partner relationships and marketing programs that created shared commercial value.
- Applied business analysis to identify opportunities and improve brand health, audience penetration, and sales performance.
- Produced clear presentations, written recommendations, and business analyses using Microsoft Excel and PowerPoint.
Benefits
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
- Paid holidays
To apply for this job please visit lego.wd103.myworkdayjobs.com.

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