Role Overview
We’re looking for a Brand Marketing Director with extensive experience in the UK & Ireland market to lead the strategic direction and execution of our marketing agenda across one of our most important markets. This is a unique opportunity to influence brand growth, drive business performance through strong strategy and execution, and inspire teams while working for one of the world’s most recognised and loved consumer brands.
What You Will Do
As Brand Marketing Director, you will lead a talented marketing team and play a key role within the senior leadership community. You’ll be responsible for developing and executing best-in-class marketing strategies, creating impactful consumer experiences, and ensuring strong commercial outcomes across brands, audiences, and key trading periods.
Why It Might Be a Fit
You will build and lead an exceptional marketing team, deliver breakthrough campaigns that strengthen brand equity, drive measurable commercial growth, influence strategic business decisions through customer and market insights, and create lasting impact across the UK & Ireland business.
Requirements
- A deep and current understanding of the UK & Ireland retail environment and experience partnering with major retailers in-country is essential.
- Significant senior-level brand marketing experience within a leading consumer goods organisation (FMCG, gaming or tech company exposure is preferred).
- Proven success leading teams and developing high-performing talent.
- Strong track record of delivering brand growth, improved brand health, and commercial results.
- Expertise across the full marketing mix, including media, social, PR, events, influencer marketing, and measurement.
- Experience managing complex stakeholder relationships across local and global organisations.
- Demonstrated ability to contribute effectively at senior leadership level.
- Excellent strategic thinking, communication, and influencing skills.
- A demonstratable exposure to experience of change management and the resilience required to accept, drive and implement.
Benefits
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
- Generous colleague discount
To apply for this job please visit lego.wd103.myworkdayjobs.com.

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