Brand Social Marketing Director

Role Overview

The role is expected as a strategic brand social marketing leader with solid brand social experience, working hand in hand with brand marketing teams to drive and innovate the brand social strategy.

What You Will Do

Lead the social marketing expertise, working hand in hand with brand marketing teams to drive and innovate the brand social strategy; create brand social content that authentically delivers brand equity, elevates earned media impact, drives authentic consumer engagement and user content creation, builds social relevancy with a long-term vision for the brand and consumer growth journey, and grows the company’s brand strengths in the China Market.

Why It Might Be a Fit

The role requires a ‘Player-coach’ mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level, and demonstrable expertise in content marketing strategy, influencer strategy, management and activation.

Requirements

• 10+ years Brand Social Marketing, social-led marketing tactics, PR Communication experience in FMCG/retail industry
• BA degree in related field required, Master/MBA preferred.
• Experience managing and producing large-scale consumer events, earned and shared activations.
• Demonstrable expertise in content marketing strategy, influencer strategy, management and activation
• Proven experience in launching consumer products, with a strong passion for driving innovative and comprehensive campaigns
• ‘Player-coach’ mentality and tools; ability to both lead and challenge the team strategically, while also implementing the plan at a tactical level
• Creative problem solver; can-do attitude in creating new paths where there has no playbook to follow
• Demonstrable skill in navigating and delivering against ‘stretch goals’ in complex organizational structures.
• Excellent verbal and written communication skills in both Chinese and English.

Benefits

• Family Care Leave
• Insurances
• Wellbeing
• Colleague Discount
• Bonus