Role Overview
As our Marketing Manager, LEGO Ideas, you’ll help accelerate growth with adults by strengthening the LEGO brand’s relevance in their lives. You’ll help bring products to market that are co-created with fans and rooted in what adults genuinely care about.
What You Will Do
Lead marketing campaigns for the LEGO Ideas franchise and adult audience, from briefing through execution. Develop global campaign toolboxes and track performance.
Why It Might Be a Fit
If you’ve worked across the journey from consumer insight through briefing to market execution, you’ll feel at home here. What matters most is connecting insights, creative ideas and practical delivery.
Requirements
- Led end-to-end marketing campaign development for adult-focused products, from actionable briefs based on strong consumer insights through to execution and follow-up
- Turned consumer research and data into marketing strategies for new adult product categories.
- Coordinated campaign activation across agency, media, branded channels and digital consumer engagement teams.
Benefits
- Family Care Leave
- Insurances
- Wellbeing
- Colleague Discount
- Bonus
To apply for this job please visit lego.wd103.myworkdayjobs.com.
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