Senior Marketing Manager, LEGO Adults Consumer Group

Role Overview

As Senior Marketing Manager, you’ll lead go-to-market projects across adult-focused franchises, connecting franchise priorities, agencies, and insights to create integrated adult experiences.

What You Will Do

You’ll lead adult cross-franchise campaigns from agency briefing through campaign development, playbooks, and market activation, define success measures, and create After Action Reviews.

Why It Might Be a Fit

You’ll become a go-to partner for adult marketing, connecting audience insight with creative campaign development and market activation, using creative judgement to focus teams on campaign objectives.

Requirements

• Owned integrated marketing campaigns from brief development and franchise alignment through agency delivery and market deployment.
• Developed marketing plans connecting franchise priorities, creative development, and activation across markets.
• Briefed and managed in-house creative agencies, reviewing campaign assets against agreed objectives.
• Led campaign alignment with Heads of Franchise and Business and Marketing Leads at different levels of seniority.
• Managed external marketing partnerships involving celebrities and entertainment, partner, and content teams.
• Delivered consumer-product marketing campaigns, including agency management.

Benefits

• Family Care Leave
• Insurances
• Wellbeing
• Colleague Discount
• Bonus