Senior CRM Manager – Automations

Role Overview

As Senior CRM Manager – Automations, you’ll own the lifecycle journeys that carry a customer from first sign-up to their tenth product, across remittance, credit, savings, and the insurance products coming next. This is the person who builds onboarding, retention, reactivation, referral, and cross-sell journeys that adapt to real customer behaviour, not a calendar.

What You Will Do

Design and own the lifecycle journeys, onboarding, retention, reactivation, that run without you touching them daily. Build referral and virality programmes that turn customers into the acquisition channel. Launch cross-sell journeys that introduce customers to credit, savings, and insurance at the right moment, not the loudest one.

Why It Might Be a Fit

Your work here puts money back into families’ pockets. That’s the reward, and the weight of it. You’ll take on some of the hardest problems in finance alongside people who do their best work when the stakes are real.

Requirements

• 4+ years in CRM, lifecycle or marketing automation, ideally in fintech or another high-frequency product
• Proficiency with Liquid language for dynamic, personalised content across journeys
• Hands-on expertise in a major marketing automation platform (Customer.io, Braze, Iterable or similar)
• A track record of onboarding, retention or reactivation programmes you can point to, and the numbers they moved
• Comfortable with SQL and event-based data models
• Experience building referral or virality mechanics is a strong plus
• Judgment on trigger logic and segmentation that holds up across multiple products and markets
• Bias to ship and test over perfecting a brief
• Comfort with AI tools for content generation and personalisation at scale
• Familiarity with a BI or analytics tool such as Looker, Amplitude or Mixpanel for self-serve reporting