Senior Product Marketing Manager, Member Engagement

Role Overview

The Sr Product Marketing Manager, Member Engagement leads product marketing strategy and execution across Happen Bank’s digital engagement experiences, including DebtIQ, our proprietary financial wellness product, and the Happen Bank mobile app.

What You Will Do

Own product marketing strategy for Member Engagement, driving adoption of DebtIQ, mobile app engagement, and cross-buying across Happen Bank’s lending and banking products.

Why It Might Be a Fit

You’ll partner closely with Lifecycle Marketing, Product, Design, Brand, and Marketing Operations to develop integrated go-to-market strategies that strengthen the member experience and deepen relationships across Happen Bank’s lending and banking products.

Requirements

• 6+ years of relevant product marketing or marketing experience
• Bachelor’s degree or higher, or equivalent combination of education and experience
• Strong background in product launches, engagement marketing, cross-sell, or retention strategies
• Demonstrated ability to use data, customer insights, and experimentation to inform positioning, prioritization, and go-to-market decisions
• Ability to translate strategy into clear, actionable plans and drive execution across complex cross-functional initiatives
• Strong communication and storytelling skills with the ability to influence senior stakeholders and create alignment across teams
• Highly collaborative with demonstrated ability to lead through influence without direct authority
• Strong organization and prioritization skills with the ability to manage multiple initiatives in a fast-paced environment
• Hands-on experience using AI tools to accelerate research, content development, experimentation, and execution

Benefits

• Medical, dental and vision plans for employees and their families
• 401(k) match
• Health and wellness programs
• Flexible time off policies for salaried employees
• Up to 16 weeks paid parental leave
• Competitive salary range ($156,000-$180,000)