Marketing & Communications Manager (The Exchange TRX)

Role Overview

The Marketing & Communications Manager will drive the mall’s integrated marketing, brand communications, public relations, and experiential marketing initiatives. This role will be responsible for conceptualising and delivering impactful marketing campaigns, developing engaging brand experiences, and executing high-profile events that drive footfall, customer engagement, and business performance.

What You Will Do

Develop and execute integrated marketing and communications strategies to strengthen the mall’s brand positioning, visibility, and customer engagement. Conceptualise, plan, and deliver innovative marketing campaigns and promotional initiatives that drive footfall, sales, and customer engagement.

Why It Might Be a Fit

The successful candidate will play a key role in elevating The Exchange TRX’s brand positioning, strengthening stakeholder relationships, and creating compelling experiences that reinforce the mall’s position as a leading lifestyle and retail destination.

Requirements

• Bachelor’s degree in Marketing, Mass Communications, Public Relations, Journalism or a related field.
• Minimum 6 years’ experience in Marketing, Communications, Public Relations or a related discipline, preferably within the retail, shopping mall, property, hospitality or agency environment.
• Proven experience in conceptualising and executing integrated marketing campaigns, promotional initiatives, and experiential events.
• Strong understanding of brand marketing, digital and social media, content development, and communications strategies.
• Demonstrated experience in media relations, stakeholder management, and partnership development.
• Excellent written and verbal communication skills, with strong copywriting and presentation abilities.
• Creative, commercially minded, and able to translate marketing strategies into impactful campaigns and customer experiences.
• Strong project management skills, with the ability to manage multiple projects, stakeholders, and budgets in a fast-paced environment.
• Strong interpersonal, organisational, and relationship-building skills.
• Experience in crisis communications and reputation management will be an added advantage.

Tagged as: Project Management