Role Overview
The Senior Marketing Data Analyst will be responsible for owning NA Marketing performance tracking, executive scorecards, and recurring business performance readouts, connecting results across the end-to-end customer journey. The role requires strong experience in marketing analytics, performance measurement, business intelligence, or related data-driven marketing disciplines.
What You Will Do
The Senior Marketing Data Analyst will analyze marketing performance across brand, campaigns, digital, events, demand generation, lead progression, pipeline, revenue, and ROI to identify trends, drivers, gaps, and opportunities. The role will also involve translating complex data into clear executive narratives, insights, implications, and recommendations.
Why It Might Be a Fit
The ideal candidate will have strong analytical, critical-thinking, problem-solving, and organizational skills, with the ability to operate effectively in a fast-paced, high-visibility environment. Experience with ABM, intent data, segmentation, or content-led campaigns is also preferred.
Requirements
- +8 years of relevant work experience.
- Strong experience in marketing analytics, performance measurement, business intelligence, or related data-driven marketing disciplines.
- Strong understanding of full-funnel marketing measurement, attribution, and the relationship between marketing activity, demand, pipeline, revenue, and ROI.
- Demonstrated ability to combine multiple data sources, identify meaningful relationships, and translate analysis into actionable business insights.
- Proficiency with BI and visualization tools such as Power BI, DOMO, Tableau, or similar.
- Strong PowerPoint and data-storytelling skills, including development of executive-ready presentations and recommendations.
- Strong cross-functional communication and collaboration skills, with the ability to operate effectively in a fast-paced, high-visibility environment.
- Experience with ABM, intent data, segmentation, or content-led campaigns.
Benefits
- Anticipated annual compensation range of 92,000–140,990 CAD
- Bonuses and/or commissions
- Lenovo’s various benefits can be found at www.lenovobenefits.com
To apply for this job please visit jobs.lenovo.com.
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