Online Marketing Manager (Performance Marketing)

Role Overview

The Online Marketing Manager (Performance Marketing) will develop cross-channel performance campaigns for regional and supra-regional advertisers, steer campaign budgets, and ensure strong performance through A/B testing. The role requires a strategic thinker with a talent for recognizing potential and translating it into effective campaign strategies.

What You Will Do

Develop cross-channel performance campaigns, manage campaign budgets, and ensure strong performance through A/B testing. Collaborate with Sales and Customers to develop data-driven marketing solutions and expand Performance Marketing as a growth field.

Why It Might Be a Fit

The ideal candidate is a self-initiative, reliable, and positive individual with a data-driven approach, experience in campaign management and performance marketing, and proficiency in handling analysis and reporting tools.

Requirements

• Completed study or training in marketing, media, communication, business administration with a marketing focus, or a comparable qualification
• Several years of experience in campaign management and performance marketing
• Proficiency in platforms like Google Ads, Meta Ads, TikTok, and Pinterest
• Ability to think data-driven and use relevant KPIs and insights to optimize campaigns
• Experience in handling analysis and reporting tools and deriving clear action recommendations from numbers

Benefits

• Work on eye level with trust persons and an open culture
• Development opportunities through coaching, academy, or individual learning paths
• Digital health offers through the WLP app
• Modern working environment with modern designed office spaces and areas for retreat and exchange
• Rear support in everyday life with kindergarten allowance, 30 vacation days, and flexible structures
• Flexible mobility with the Deutschlandticket or JobRad
• Attractive additional benefits with exclusive discounts and offers at numerous partners