Role Overview
The Senior Manager, Marketing Analytics is responsible for supporting the deployment process of Multi-Channel Marketing (MCM) measurement framework utilization across brands, analyzing data, developing, and delivering analyses.
What You Will Do
Support the execution of marketing analytics initiatives, develop and apply statistical methodologies, generate insights that optimize channel strategy, audience targeting, messaging, and marketing investment allocation.
Why It Might Be a Fit
Partner with stakeholders to define KPIs, support design of measurement frameworks, and collaborate within Commercial Ops team to ensure smooth communication and synergy.
Requirements
- Bachelor’s Degree in Statistics, Data Science, or Econometrics
- 5+ years of applicable full-time work experience with at least four years in digital marketing analytics and optimization
- Proficiency with at least one statistical analysis language such as Python, R or SAS
- Experience and knowledge of advanced Statistical models and methods, and Statistical Design of Experiments
- Hands on experience in mixed media modelling and digital attribution models
- Knowledge of media planning process and experience with media agency management
- Client focused and responsive
- Strong verbal and written communication skills
- Strategic business acumen, focus on results, passion for keeping up with media and technology trends
- Highly collaborative work style
- Proven track record of professional success in analytics role
Benefits
- Eligibility to earn commissions/bonus based on company and/or individual performance
To apply for this job please visit jobs.leo-pharma.com.
Follow us on social media