Senior Marketing Manager, AI Strategy and Transformation

Role Overview

The Senior Marketing Manager will play a key role in executing the marketing AI transformation roadmap and helping establish an AI-enabled marketing operating model across the Insurance business. This role will serve as a day-to-day integrator across strategy, operations, technology, governance, measurement, and talent development.

What You Will Do

The Senior Marketing Manager will lead the day-to-day execution and ongoing evolution of the marketing AI transformation roadmap, coordinate priorities, milestones, dependencies, risks, and decisions across multiple workstreams, and drive alignment across marketing, sales, product, data, technology, and enterprise AI stakeholders.

Why It Might Be a Fit

This role is ideal for a strategic marketing leader who combines business acumen, AI fluency, program management expertise, and change leadership capabilities with the ability to connect emerging technologies to practical business outcomes.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Information Systems, or a related field.
• 7+ years of experience in B2B marketing, strategy, digital transformation, marketing technology, innovation, or related leadership roles.
• Demonstrated success leading complex AI, digital, or marketing transformation initiatives from strategy through implementation.
• Experience contributing to operating model design, including governance frameworks, decision rights, cross-functional workflows, RACIs, and human-in-the-loop controls.
• Strong understanding of how artificial intelligence is transforming marketing strategy, customer engagement, content discovery, decision-making, and operating models.
• Experience evaluating emerging technologies, platforms, and strategic partners, including development of business cases and build-versus-buy recommendations.
• Ability to translate technical concepts, including AI agents, workflow orchestration, knowledge systems, and data integrations, into business requirements and operating processes.
• Understanding of responsible AI, governance, risk management, adoption strategies, and enterprise change management considerations.
• Experience defining and measuring adoption, operational effectiveness, efficiency, quality, and business outcomes.
• Working knowledge of generative AI, machine learning, automation technologies, prompt-based tools, and the evolving AI platform ecosystem.
• Familiarity with SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) concepts.
• Strong analytical, strategic thinking, program management, and communication skills with the ability to translate complexity into clear recommendations and executive-level narratives.
• Demonstrated ability to influence stakeholders, coordinate cross-functional teams, and drive alignment in matrixed organizations without direct authority.
• Experience within highly regulated, data-rich, or enterprise B2B environments is preferred.

Benefits

• Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
• Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
• Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
• Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
• Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
• Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
• Annual Paid Time Off, up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice