Marketing & Business Development Associate

Role Overview

The Marketing & Business Development Associate will be responsible for keeping leads and opportunities moving through Libra’s pipeline, from first contact through close, and help execute the marketing programs that feed it. This role will administer Libra’s CRM, keep pipeline data accurate and current, manage the handoff of leads from marketing to sales, and manage Libra’s LinkedIn and other channels.

What You Will Do

The role will involve managing content for Libra’s LinkedIn company page, serving as LinkedIn Super Admin, supporting campaign execution, updating capability sheets, case studies, and presentations, coordinating trade shows, events, and facility tours, and handling day-to-day scheduling and requests with web, PR, and outbound calling partners.

Why It Might Be a Fit

The ideal candidate will have a Bachelor’s degree in marketing, communications, business, or a technical discipline, or equivalent experience, and 1 to 3 years of experience in marketing, sales operations, marketing operations, CRM administration, or inside sales.

Requirements

• Bachelor’s degree in marketing, communications, business, or a technical discipline, or equivalent experience
• 1 to 3 years of experience in marketing, sales operations, marketing operations, CRM administration, or inside sales
• Working knowledge of Salesforce or a similar CRM, including reports and dashboards
• Excellent writing skills, with the ability to explain technical capabilities in clear language
• Hands on experience managing LinkedIn or other business social media channels
• Strong analytical skills and a disciplined approach to data accuracy
• Strong organizational and interpersonal skills, with the ability to manage multiple deadlines and partners
• Proficiency in Microsoft Office (Excel, Outlook, PowerPoint, Word), with strong Excel skills
• Ability to comply with ITAR and export control procedures; access to some controlled information may be restricted by law

Tagged as: CRM Administration, Data Analysis, Excel, Salesforce