Head of Marketing

On Site Full TimeAnnecy, Auvergne-Rhône-Alpes, FranceLicorne Society

Role Overview

The Head of Marketing will define and drive the global marketing strategy on three complementary dimensions: product-market strategy, brand, and commercial growth. The role requires a solid experience of 10 to 15 years in marketing, ideally acquired in a Tech/Sport/Outdoor company selling cutting-edge physical products.

What You Will Do

The main missions of the Head of Marketing include structuring and piloting the marketing function, managing and developing a team of around 20 people, defining the positioning, value proposition, and brand architecture on current and future markets, and driving the brand ingredient strategy and ensuring brand consistency across all touchpoints.

Why It Might Be a Fit

The ideal candidate is an experienced leader, accustomed to managing managers and growing multidisciplinary teams, with a strong sensitivity to Tech and perfectly mastering the B2C challenges (acquisition, e-commerce, retail).

Requirements

  • 10 to 15 years of experience in marketing, ideally acquired in a Tech/Sport/Outdoor company selling cutting-edge physical products
  • B2C/D2C expertise
  • management experience
  • 360° vision
  • comfortable in English

Benefits

  • Dental insurance
  • Vision insurance

To apply for this job please visit recruiterflow.com.

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