Marketing Manager – North America

Role Overview

The Marketing Manager – North America will be responsible for bringing the global marketing strategy to North America, interpreting and activating it across the region, and scaling what works from other regions without rebuilding it. The role requires a strong understanding of the Canadian and US markets and the ability to work independently at a distance from the wider team.

What You Will Do

The successful candidate will be responsible for building and running separate annual marketing plans for Canada and the United States, reporting on activity, spend, and performance, and holding budget authority for North American marketing spend. They will also be responsible for owning editorial content, developing and writing blog and campaign content, running seasonal campaigns, and managing agency and media relationships.

Why It Might Be a Fit

The ideal candidate will have five or more years of experience in marketing delivery in agriculture, crop protection, or a comparable B2B sector, and a track record of managing agencies and media partners to schedule, budget, and reporting. They will also have a strong writing and editing ability, a working understanding of both the Canadian and US markets, and the independence to work at a distance from the wider team.

Requirements

• Five or more years of experience in marketing delivery in agriculture, crop protection, or a comparable B2B sector
• Experience activating a central strategy in a region, with the discipline not to rewrite it locally
• A track record of managing agencies and media partners to schedule, budget, and reporting
• A strong writing and editing ability
• A working understanding of both the Canadian and US markets and how they differ
• The independence to work at a distance from the wider team and the judgement to know what needs escalating
• The confidence to push back on a commercial request that doesn’t serve the plan and explain why
• The experience of knowing where to compromise while driving, changing, and new ways of working
• End-to-end campaign and event delivery experience
• Technical competency and appetite to find ways to scale capability with technology

Benefits

• Competitive salary
• Benefits package
• Opportunities for professional growth and development
• Inclusive and diverse work environment