Senior Demand Generation Associate, Life360 Ads

Role Overview

Life360 Ads is a remote-first company that helps advertisers reach relevant audiences across screens. The Senior Demand Generation Associate will build the system that makes Life360 Ads easy to find, easy to trust, and easy to talk to. This role will own the path from a first search or click to a sales conversation, partnering with the Content Manager and sellers to deliver a seamless experience for advertisers.

What You Will Do

The Senior Demand Generation Associate will build the lead process with Sales, own Marketing’s use of HubSpot and the lead handoff into Salesforce, and lead search-engine optimization (SEO) for Life360 Ads. This role will also plan, run, and improve selected paid search and LinkedIn lead-generation campaigns, and own email and LinkedIn campaign operations.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B demand gen, marketing operations, or digital marketing, with a track record of measurable lead and pipeline growth. They will be a builder who has set up lead scoring, routing, and nurture programs in HubSpot themselves, and have hands-on HubSpot and Salesforce skills.

Requirements

• 5+ years in B2B demand gen, marketing operations, or digital marketing
• Builder’s track record: set up lead scoring, routing, and nurture programs in HubSpot
• Hands-on HubSpot and Salesforce skills
• Website ownership: managed a website and built landing pages
• SEO foundation: keyword strategy, on-page and technical SEO, site structure, and structured data
• AI search know-how: understand how AI tools find and cite content
• Paid search and LinkedIn Campaign Manager experience
• AI-native operator: use AI tools in daily work
• Data-driven decision maker: build dashboards, spot problems early, and explain what the numbers mean for the business

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• Paid parental leave
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers