VP, Product, Growth Experimentation

Role Overview

As Vice President, Product, Growth Experimentation, you will own the lifecycle of the free member, from onboarding to activation and retention, across a base of 100+ million MAU in global markets. You will oversee the growth experimentation program and drive outcomes across the full funnel with a high-velocity experimentation program.

What You Will Do

You will build and work hypothesis trees across acquisition, activation, onboarding, engagement, and retention to find and exploit opportunities that drive incremental member growth. You will match the experiment to the opportunity, choose the right method for the question in front of you, and bring real statistical discipline to power and minimum detectable effect.

Why It Might Be a Fit

You will be the person the organization trusts to say what a result actually means, pair the instinct to move fast with the discipline to know when a signal is real, and hold the line between growing the business and earning member trust.

Requirements

• 15+ years in consumer products, including deep, hands-on ownership of growth and experimentation at scale
• 10+ years of managing high-performing teams who have delivered outcomes
• Strategic ownership with execution muscle
• Deep experiment-design fluency
• A track record of moving top-line growth metrics such as activation, engagement, or retention through a portfolio of experiments
• Mobile-first consumer fluency
• Deep empathy for families and comfort with the central tension of growth at Life360

Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees)
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees
• Paid parental leave
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership and Tile trackers