Director – Digital Marketing and Analytics

Role Overview

The Director of Digital Marketing and Analytics will lead a hybrid leadership role setting system-wide digital strategy across web, SEO, and AI search, email, social, and patient access tools. The role requires a strong analytical mind to turn performance data into decisions that shape how patients find, choose, and book care.

What You Will Do

The responsibilities include developing and executing a comprehensive digital marketing strategy, leading digital marketing platform selection, vendor management, and performance measurement, and driving innovation by monitoring industry trends and emerging technologies.

Why It Might Be a Fit

The ideal candidate will have 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role, and demonstrated expertise across core digital marketing disciplines.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 10+ years of progressive digital marketing experience, with at least 5 years in a leadership or management role
• Experience managing teams and external vendors in a complex, matrixed organization
• Demonstrated expertise across core digital marketing disciplines: SEO/ AIO, email marketing, social media, web content management, and online advertising
• Strong analytical skills with the ability to translate data into actionable strategy and clear executive reporting
• Proficiency with digital marketing platforms and tools (e.g., CMS platforms, email marketing platforms, Google Analytics, Google Search Console, social media management tools)

Benefits

• Medical, dental, and vision coverage starting the first of the month after hire, plus wellness programs and mental health support
• 403(b) retirement plan with employer match, pension, and life and disability insurance
• Tuition reimbursement toward advanced degrees and specialty certifications
• Generous paid time off, fitness discounts, and free on-site parking

Tagged as: Data Analysis, Google Analytics