Director Marketing Demand Generation

Role Overview

The Director of Marketing, Demand Generation, will own the pipeline and drive growth by leading a multimillion-dollar marketing engine and directly impacting business growth.

What You Will Do

The role involves leading end-to-end demand generation strategy, managing a $5M+ media budget, and driving performance against CPL, CAC, and pipeline/revenue targets.

Why It Might Be a Fit

The ideal candidate will have 8-12 years of experience in digital/growth marketing, proven ownership of pipeline and revenue outcomes, and expertise in paid media, SEO, conversion rate optimization, and multi-touch attribution.

Requirements

• 8-12 years in digital/growth marketing
• Experience managing $5M+ annual media budgets
• Deep expertise in paid media, SEO, conversion rate optimization, and multi-touch attribution
• Google Analytics (GA4) or Adobe Analytics
• Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
• Strong understanding of schema markup and structured data for AI search
• Experience leveraging AI tools for campaign optimization, keyword discovery, creative iteration, and performance insights

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• 401(k) or other retirement plan
• Paid time off
• Life insurance
• Disability insurance
• Stock options
• Equity