Role Overview
The Digital Marketing Specialist is responsible for leading LifeWorks’ digital engagement strategy to increase awareness, drive online revenue, and strengthen donor and community relationships.
What You Will Do
Develop and implement a comprehensive digital marketing strategy, manage email marketing, develop website content, plan and execute online fundraising campaigns, and track and analyze digital KPIs.
Why It Might Be a Fit
This role requires a strategic leader with direct execution skills, proficiency in email marketing platforms, website CMS, and donor management/CRM systems, and experience in digital marketing, online fundraising, or related work.
Requirements
- Bachelor’s degree in marketing, communications, digital media, or a related field
- 5+ years of experience in digital marketing, online fundraising, or related work
- Proficiency in email marketing platforms, website CMS, and donor management/CRM systems
- Strong knowledge of SEO, SEM, Google Analytics, and digital advertising platforms
- Excellent writing, editing, and storytelling skills
- Familiarity with graphic design, multimedia, or video editing tools
- Proficient in MS Office Suite, preferred intermediate level Excel skills
Benefits
- 24 PTO days per year
- 11 paid holidays per year
- Premium-free employee medical plan with $100 per month HSA contribution
- Retirement savings plan with 50% match on the first 6% of contributions
To apply for this job please visit recruiting2.ultipro.com.
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