Lifecycle Marketing Manager

Role Overview

Join our team to help create and develop the future of live entertainment and sports in Orange County. As a Lifecycle Marketing Manager, you will own CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value.

What You Will Do

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, manage audience segmentation, automation, and personalization workflows, analyze campaign performance and recommend optimizations, and partner with digital, social, and guest experience teams.

Why It Might Be a Fit

This role requires 5+ years of CRM and email marketing experience, hands-on experience with marketing automation platforms and segmentation tools, strong analytical skills, and experience managing large-scale CRM databases and integrations.

Requirements

• 5+ years of CRM and email marketing experience
• Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
• Strong analytical skills with experience using data to inform creative and strategic decisions
• Experience managing large-scale CRM databases and integrations
• Background in developing loyalty programs to increase dwell time and spend
• Bachelor’s Degree