Role Overview
The Digital Marketing Manager will oversee paid media and performance marketing, email and SMS marketing, and agency, analytics, and reporting. The role requires a strong analytical skillset and the ability to turn data into clear recommendations.
What You Will Do
The Digital Marketing Manager will manage paid social, search, video, and display campaigns, monitor and optimize performance, track spend and pacing, and recommend budget allocation. They will also develop and deploy email and SMS campaigns, build and optimize segmentation and automated journeys, and run retention and lifecycle programs.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in digital and email marketing, ideally at a fashion, luxury, or premium direct-to-consumer brand. They will have hands-on experience with Klaviyo, Google Ads, and Meta Ads Manager, and strong analytical skills.
Requirements
- Bachelor’s degree in Marketing or a related field
- 5+ years of experience in digital and email marketing
- Hands-on Klaviyo experience across email and SMS
- Hands-on experience building and optimizing campaigns in Google Ads and Meta Ads Manager
- Experience managing a paid media agency day to day against performance targets
- Experience identifying target audiences and developing digital campaign ideas and executions that perform
- Experience designing and reading A/B tests
- Working knowledge of Google Analytics 4, Shopify reporting, and HTML and CSS for email
To apply for this job please visit linkedin.com.
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