Demand Generation Lead, Growth

Role Overview

As Demand Generation Lead, you’ll own how future customers find and first experience Linear, across web, search, and paid media. Your objective is to build awareness and pipeline, particularly with larger companies. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective.

What You Will Do

Work with Magic, our in-house design team, on the web pages and ad creative that future customers see first. Own paid media end to end, from channel strategy and budget to the creative itself, including account-based campaigns for enterprise accounts in partnership with sales and event marketing. Own search, both the classic kind and the answers AI gives when someone asks which tools to use.

Why It Might Be a Fit

You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective. You’ll have a genuine design sense, strong instincts around Linear’s core audience, and you can speak their language. You’ll be disciplined with capital, but you know when to double down.

Requirements

• 5+ years in growth or demand generation at a B2B SaaS company
• Hands-on experience across web, paid media, and ABM
• Real time spent generating pipeline for an enterprise sales team
• Genuine design sense
• Strong instincts around Linear’s core audience
• Disciplined with capital
• Fluent in measurement without being captive to it
• Deep fluency with AI tooling
• Very well versed with attribution

Benefits

• Competitive salary
• Equity
• Daily meal and coffee stipend
• Paid co-working space or desk
• Health coverage
• 5 weeks paid vacation
• 4 months paid parental leave
• Paid month off after 4 years & every 2 years thereafter