Senior Digital Marketing Manager II, Web Platform Optimization, SEO & AI Search

Role Overview

This role will own platform-level search and AI discovery optimization across LinkedIn web properties, including marketing sites, microsites, and the Help Center. The role will define and enforce scalable technical standards and governance across Adobe Experience Manager (AEM) Sites and AEM Guides to maximize discoverability.

What You Will Do

The responsibilities include owning platform-level search and AI discovery optimization, defining and enforcing technical standards, monitoring site health, identifying gaps and opportunities, and translating findings into clear, prioritized action plans with cross-functional partners.

Why It Might Be a Fit

The ideal candidate will have 7+ years of experience in web marketing, performance marketing, user experience, technical SEO, search and discovery optimization, or equivalent experience. They will also have experience working with enterprise content management systems (CMS) and translating optimization requirements into scalable templates, components, or standards.

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of experience in web marketing, performance marketing, user experience, technical SEO, search and discovery optimization, or equivalent experience
• 7+ years of experience in technical SEO fundamentals, including crawlability and indexation, metadata, structured data, and redirect strategy
• 7+ years of experience working with enterprise content management systems (CMS) and translating optimization requirements into scalable templates, components, or standards

Benefits

• Annual performance bonus
• Benefits
• Other applicable incentive compensation plans