Senior Product Marketing Manager, Premium Growth

Role Overview

The Senior Product Marketing Manager, Premium Growth will play a critical role in driving growth for the Premium subscription business by shaping the subscription acquisition funnel across marketing channels and product touchpoints. This role will collaborate with cross-functional stakeholders to ensure the customer journey is consistent and help customers understand how LinkedIn Premium’s experiences can help them achieve their goals.

What You Will Do

Develop high-impact growth and lifecycle marketing strategies for LinkedIn Premium, own go-to-market planning and execution for LinkedIn Premium products, features, and offers, and collaborate with Product Marketing, R&D, Data Science, Finance, Performance Marketing, Brand Marketing, Web, MarTech, and Business Operations teams.

Why It Might Be a Fit

The ideal candidate will have demonstrated experience navigating ambiguity, driving clarity, and influencing strategy through to detailed execution and performance measurement. They will have a growth mindset, be curious, self-aware, and passionate about continuous improvement, with excellent written and verbal communication skills.

Requirements

• 7+ years of experience in growth marketing or product marketing roles at a technology company
• BA/BS degree or equivalent working experience
• Growth mindset, curious, self-aware, and passionate about continuous improvement
• Excellent written and verbal communication skills
• Strong business acumen with demonstrated results surpassing growth targets amid constantly evolving priorities
• Self-starter who can manage E2E strategy through execution while navigating ambiguous situations in a start-up type of team
• Product marketer with significant experience managing omni-channel marketing campaigns with a track record of hitting business targets
• Experience working in ROAS performance marketing framework with familiarity with media mix modeling and incrementality measurement approaches
• Exceptional attention to and command of detail, and project management skills to focus on key outcomes
• Highly motivated and creative team player who thrives under pressure
• Outstanding leadership and deep and unwavering commitment to diversity and inclusion

Benefits

• Annual performance bonus
• Stock
• Benefits
• Other applicable incentive compensation plans

Tagged as: Clari, Compensation Design, Project Management