Role Overview
The Product Marketing Lead will own the go-to-market for every feature and product launch, drive adoption, and measure its impact. The role involves working closely with the product managers and commercial team to turn customer stories into case studies and content snippets for sales conversations.
What You Will Do
The Product Marketing Lead will own the go-to-market for every feature and product launch, drive adoption, and measure its impact. The role involves working closely with the product managers and commercial team to turn customer stories into case studies and content snippets for sales conversations.
Why It Might Be a Fit
The ideal candidate has several years of experience in B2B or SaaS marketing, with a track record of launching features to existing customers and getting them used. They should have positioning instincts, hands-on experience with customer messaging tools, and clear, persuasive writing skills in English.
Requirements
- Several years in B2B or SaaS marketing
- Experience with customer messaging tools such as Intercom
- Clear, persuasive writing in English
- Hands-on experience with customer messaging tools such as Intercom, including segmentation and automation
- Comfort with data and setting up tracking
- An eye for a good customer story and persistence to get it signed off and published
Benefits
- Six weeks’ paid holiday
- 4% company pension contribution
To apply for this job please visit linkedin.com.
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