Senior Director, Demand Gen & Field Marketing

Role Overview

Join a high-energy Marketing organization that operates at the heart of the business. As the Sr. Director, Demand Generation & Field Marketing, you will be the primary architect of building, filling, and accelerating our new business funnel across target markets, developing and optimizing integrated demand generation programs across organic and paid channels. You will sit at the strategic intersection of Product Marketing, Sales, SDR, Marcom, and Revenue Operations, working with teammates who are as committed to your professional growth as they are to hitting our collective pipeline and new bookings goals.

What You Will Do

Develop and lead the global demand generation strategy aligned to LinkSquares’ GTM priorities, target segments, pipeline goals, and evolving market dynamics. Manage a portfolio of new-logo acquisition campaigns and continually identify new opportunities to build awareness, engagement, and pipeline within our addressable market.

Why It Might Be a Fit

You will have the autonomy to evolve an existing foundation while building a modern, AI-first demand generation engine. A critical part of this role will be leveraging AI, automation, and AI agents to transform how demand generation operates—identifying opportunities to improve audience identification, campaign development, personalization, experimentation, prospect engagement, optimization, and reporting to deliver exceptional business outcomes.

Requirements

• 7–10+ years of experience developing and leading demand generation strategies within B2B SaaS companies
• Multi-Channel Expertise: Demonstrated experience owning the strategy, framework, development, and execution of global, multi-channel demand generation programs targeting mid-market companies and delivering measurable pipeline.
• GTM & Funnel Fluency: Strong understanding of B2B SaaS GTM strategy, ICP development, personas, buying journeys, use cases, pipeline generation, and funnel conversion.
• Channel Mastery: Strong experience with AEO, SEO, SEM, paid social, LinkedIn, review sites, intent data, and ABM platforms such as 6sense.
• AI-First Mindset: Demonstrated experience using generative AI, AI agents, automation, or AI-powered marketing platforms for audience research, campaign ideation, content creation, personalization, prospect intelligence, experimentation, campaign optimization, and performance analysis.
• Tech Stack Proficiency: Competent user of marketing automation platforms such as HubSpot, CRM platforms such as Salesforce, Excel, Google Workspace, and marketing analytics/reporting tools.

Benefits

• medical, dental, and vision insurance
• 401k retirement plan with a company match
• equity awards (a new hire grant, along with opportunities for additional awards throughout your tenure)
• flexible paid time off
• generous parental leave
• life and disability insurances