Chief Marketing Officer

Role Overview

The Chief Marketing Officer will lead the brand and drive sustainable customer growth, bringing AI into the heart of how the business understands and engages its customers. This is an opportunity to shape the strategy and culture of a growing business and to have real ownership of the results.

What You Will Do

Defining and owning the brand, marketing and customer strategy, building a distinctive, trusted brand in a competitive financial services market, driving customer acquisition, activation and retention across digital and performance channels, leading go to market plans for new products, using data and customer insight to optimise campaigns and spend, leading the adoption of AI across marketing, selecting and managing agency partners, building and leading a high performing marketing team, ensuring all marketing activity meets financial services regulatory requirements.

Why It Might Be a Fit

A degree in Marketing, Business or Commerce; an MBA will be advantageous, 15+ years of marketing experience, including at least 5 years in a senior leadership or executive role, a track record of building brands and driving growth in fintech, digital or consumer businesses, strong digital and performance marketing expertise, practical experience using AI tools and data to improve marketing performance and customer engagement, a data driven, commercially focused mindset, the ability to be both strategic and hands on in a fast paced environment.

Requirements

• Degree in Marketing, Business or Commerce
• MBA advantageous
• 15+ years of marketing experience
• 5+ years in a senior leadership or executive role
• Track record of building brands and driving growth in fintech, digital or consumer businesses
• Strong digital and performance marketing expertise
• Practical experience using AI tools and data to improve marketing performance and customer engagement
• Data driven, commercially focused mindset