Marketing Lead – B2B SaaS Content & Growth Manager

Role Overview

This role is equal parts strategist and creator: you’ll plan the content and then actually make it happen. Own organic and inbound growth strategy end to end, including brand, positioning, and go-to-market, focused on qualified B2B pipeline without paid acquisition.

What You Will Do

Own the content engine: blog posts, landing pages, case studies, and customer stories that rank, get cited, and generate demand. Build LinkedIn thought leadership for Listo and its leadership team, owning B2B social distribution that drives awareness and pipeline.

Why It Might Be a Fit

3–6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing) with hands-on SEO experience: technical SEO, content strategy, keyword research, link building, authority growth.

Requirements

• 3–6 years driving B2B SaaS growth (organic, inbound, SEO, or content-led marketing)
• Hands-on SEO experience: technical SEO, content strategy, keyword research, link building, authority growth
• Content engines that drive real organic traffic and pipeline
• Strong B2B LinkedIn instincts, including founder/exec thought leadership and distribution
• Experience with AEO/GEO and AI search
• Fluent in Google Search Console, GA4, Ahrefs or Semrush, and HubSpot
• Compelling B2B writer, native-level spoken and written English
• Background in hospitality, sports, entertainment, or venue tech is a strong plus

Benefits

• Full ownership of Listo’s organic growth engine, building the inbound strategy from scratch.
• Work with some of the biggest names in sports, hospitality, and entertainment
• Remote-first and flexible around time zones
• Direct line to leadership and real influence over strategy
• Competitive pay for a remote, global role

Tagged as: Google Analytics, HubSpot, Pipeline Management