Marketing Director

Role Overview

The Marketing Director will lead the marketing strategy and execution across Trade Marketing, Digital Marketing, and Brand Messaging/Copywriting. This role connects company strategy, customer priorities, product innovation, and consumer insights to build marketing programs that drive brand awareness, customer engagement, and commercial growth.

What You Will Do

Develop and own overall marketing strategy and annual marketing plan, lead marketing strategies supporting retail customers and sales organization, and establish marketing calendars, priorities, budgets, KPIs, and performance expectations.

Why It Might Be a Fit

The ideal candidate will have 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or adjacent industries, and strong working knowledge of social media, email marketing, websites, SEO/SEM, paid digital media, and digital analytics.

Requirements

• Bachelor’s degree in marketing, business administration or a relevant field
• 8+ years of experience leading marketing teams or functions, preferably within consumer products, retail, home décor, garden, lifestyle, or adjacent industries
• Strong working knowledge of social media, email marketing, websites, SEO/SEM, paid digital media, and digital analytics
• Experience coordinating cross-functional teams
• Analytical mindset with experience using reporting tools
• Strong project management and organizational skills
• Coach, develop, and elevate the Marketing team by providing regular feedback, mentorship, guidance, and accountability; identifying individual strengths and development opportunities; and creating opportunities for team members to expand their skills, take on greater responsibility, and grow into future leaders
• Excellent communication and leadership abilities