Marketing Manager B2B

Role Overview

Our marketing team works with passion and commitment for our brand and creates relevant experiences for our customers. We are looking for an experienced, strategically thinking, and implementation-strong marketing personality for the build-up and further development of our B2B marketing.

What You Will Do

Design and continuously develop our LIWEST B2B brand, build-up marketing automation, lead nurturing, and digital marketing processes, design and optimize integrated B2B marketing campaigns, plan and implement B2B events, trade fairs, and customer events, steer agencies and external partners, and analyze relevant KPIs.

Why It Might Be a Fit

You will strengthen our connection by working with a lot of self-responsibility, openness, and mutual trust, developing ideas further together, and implementing them consistently.

Requirements

• Completed studies or comparable training in the field of marketing, communication, or business administration
• Several years of professional experience in B2B marketing, ideally in the technology, telecommunications, or IT environment
• Experience in the conception and implementation of integrated B2B marketing campaigns, B2B events, trade fairs, and customer events
• Very good understanding of customer journey, lead generation, and performance marketing
• Experience with marketing automation, CRM, and digital marketing processes
• Analytical thinking and high affinity for numbers and data
• Creativity, sense of trends, and very good communication and stress competence