Role Overview
As a Marketing Automation Specialist, you have a key role in translating business goals into data-driven dialogues, shaping customer journeys, and ensuring correct data management and compliance with GDPR and the Marketing Act.
What You Will Do
You will produce quality-assured target group and ring lists, lead weekly reconciliations with sales management, participate in common work groups, and ensure correct data management.
Why It Might Be a Fit
You are characterized by a structured, meticulous, and methodical work approach, and you are driven by a strong business engagement and motivated by seeing your data-driven efforts translated into concrete advisory meetings and real business value.
Requirements
- post-secondary education in marketing, computer science, economics, or data analysis
- practical experience in modern CRM and Marketing Automation platforms
- good understanding of relational databases, field mapping, segmentation, and logic for target group extraction
- SQL skills desirable
- comfortable with regulations surrounding GDPR, consent management, and direct marketing
To apply for this job please visit linkedin.com.
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