Senior Manager, Marketing Analytics

Role Overview

The Senior Manager, Marketing Analytics will define how Lola measures marketing impact and ensures every marketing dollar is guided by defensible evidence and continuously optimized to maximize ROI and growth.

What You Will Do

Own Lola’s marketing measurement framework, build and run incrementality testing program, and measure the impact of brand and upper-funnel investment.

Why It Might Be a Fit

The ideal candidate is a rigorous, commercially minded analyst who can bring attribution, incrementality, and MMM results into one system for budget decisions.

Requirements

• 6+ years in marketing analytics, growth analytics, or marketing science at a high-growth DTC, ecommerce, or consumer business
• Hands-on experience designing and reading incrementality tests and applying causal inference methods
• Working knowledge of multi-touch attribution and media mix modeling
• Strong command of DTC unit economics
• Advanced SQL and Excel / Google Sheets; Python or R for statistical modeling; experience with a BI tool
• Familiarity with Shopify, Meta, Google Ads, and Klaviyo data
• Proven ability to turn analysis into a clear recommendation and influence senior stakeholders

Benefits

• Competitive base salary and annual bonus based on company and individual performance
• 21 days paid vacation + all federal holidays
• Full health benefits (health, dental, vision, mental)
• 16 weeks paid birth parent leave; 8 weeks non-birth parent leave
• 55% off Lola Blankets for friends and family