Demand Generation Lead

Role Overview

We’re hiring a Demand Generation Lead to own pipeline generation for North America. You’ll be the first person whose sole focus is building the machine that fills our pipeline. You’ll own a North American pipeline target and work backwards from it — designing and executing the mix of events, webinars, industry programs, and campaigns that gets us there.

What You Will Do

Own the North American pipeline target and build the quarterly plan that gets us there. Design and run the full demand gen program mix: field events, executive dinners, webinars, industry programs, and integrated campaigns.

Why It Might Be a Fit

You might be a fit if you have 4–7 years of demand generation experience in B2B SaaS, spent your foundational years at a public software company, then spent 2–3 years at an early-stage startup building the demand gen function from zero.

Requirements

• 4–7 years of demand generation experience in B2B SaaS
• Spent foundational years at a public software company
• 2–3 years at an early-stage startup building demand gen function from zero
• Hands-on experience across the program mix: field events, webinars, executive dinners, and industry programs
• Think in pipeline, not MQLs — you work backwards from revenue targets and can defend your math
• Operate with high autonomy and low need for direction, and are relentless about follow-through
• Care about the quality of the pipeline you create, not just the volume — you see Sales as your customer
• Are curious about AI and excited to help define what an AI-first company looks like from the inside

Benefits

• Flexible working hours
• Low ego, high trust culture
• No tolerance for talented jerks
• Performance recognized in real time
• Promotions happen when you’re ready
• Unrestricted access to AI tools
• Twice a year company trip to Hawaii
• Paid ~two-day work trial