Role Overview
We are seeking a Customer Lifecycle & CRM Manager to join our dynamic team at Lotus’s Malaysia. The role will drive customer growth, CRM engagement, and retention through data-driven lifecycle marketing strategies, personalised customer journeys, and marketing technology.
What You Will Do
The day-to-day job will involve ensuring that we craft relevant, personalized, and exciting customer journeys across multiple touchpoints as well as delivering updates to stakeholders on ongoing customer acquisition and retention initiatives.
Why It Might Be a Fit
The ideal candidate will be passionate in solving problems with a hunger to delight our customers through a ‘customer-first’ approach utilizing both their analytical and business acumen.
Requirements
- Minimum 5 years in customer loyalty, customer lifecycle, CRM marketing technologies, customer analytics within a fast-paced, competitive environment.
- Bachelor’s degree in Marketing, IT, Business Administration, Economics, Finance, Business Analytics, or a related field.
- Proficiency in using Excel and MarTech / CRM platforms.
- Proficient in using Generative AI tools (e.g., ChatGPT) to improve productivity, streamline workflows, and support business decision-making.
- Familiarity with prompt engineering, AI agent development, and integrating AI tools into existing business processes.
- Proven expertise in CRM segmentation, campaign management, and direct marketing across multiple channels.
- Fluent business English with outstanding written and verbal skills.
- Skilled at presenting complex ideas to non-technical audiences.
- Strong analytical mindset, attention to detail, and creative problem-solving skills, with demonstrated project management and strategic planning abilities.
To apply for this job please visit linkedin.com.
Follow us on social media