Director, Demand Generation

Role Overview

The Director, Demand Generation, North America, will lead the strategy and execution of demand generation programs focused on acquiring new leads and logos, and improving conversion rates across top-, mid- and bottom-of-funnel metrics.

What You Will Do

Develop and own the North America demand generation strategy, manage a multi-channel budget, lead integrated campaigns, build ABM campaigns, and partner with Sales and RevOps to gather pipeline insights.

Why It Might Be a Fit

8–10 years of experience in B2B demand generation or growth marketing, including 3+ years leading regional programs, both integrated and ABM campaigns.

Requirements

• 8–10 years of experience in B2B demand generation or growth marketing
• 3+ years leading regional programs
• Experience with marketing automation and CRM platforms
• Experience running ABM campaigns, paid media, SEO/SEM, and content-driven demand generation
• Experience managing agency partners and cross-regional/cross-functional stakeholders
• Experience in B2B SaaS, enterprise software, and/or technology industries
• Strong familiarity with North American enterprise buyer journeys
• Experience in a global marketing organization collaborating with regional counterparts

Benefits

• Flexible PTO plus US public holidays and Sick Time
• Medical, Dental and Vision Benefits
• Excellent 401K with employer match
• Life Insurance, short-term and long-term disability benefits
• Health & Wellness reimbursements
• Health Saving & Flexible spending account
• Employee Assistance Plan