Marketing Operations Specialist (LTG) Colombia, Remote

Role Overview

The Marketing Operations Specialist will support the management of campaigns in Marketing Cloud Account Engagement (MCAE) for multiple global tech brands. The role involves working across automation items such as lists, forms, automated workflows, HTML email, and drip programs. The Specialist will work closely with the Marketing Operations team to manage the backend creation of marketing automation and provide frequent updates to the database to maintain data hygiene.

What You Will Do

The responsibilities of the role include working within the Marketing Operations team to manage the backend creation of marketing automation, providing frequent updates to the database, creating marketing reports and dashboards, supporting demand generation activities, and connecting systems using integration/middleware tools.

Why It Might Be a Fit

To be a great fit for the role, you must have at least 2 years’ previous experience in a marketing operations role, experience in B2B marketing automation, and previous experience using automation tools such as MCAE (Pardot), HubSpot, or Marketo. Desirable skills include MCAE/Marketo/Hubspot certification, experience working in SaaS or EdTech, and experience of ABM strategies.

Requirements

• At least 2 years’ previous experience in a marketing operations role
• Experience in B2B marketing automation
• Previous experience using automation tools such as MCAE (Pardot), HubSpot, or Marketo
• A basic understanding of HTML and email templates
• Previous experience using a CRM such as Salesforce
• Excellent verbal and written communication
• Previous experience working in a busy marketing team
• A strong desire to learn and ability to adapt in an agile environment