Senior Manager, Retention Marketing

Role Overview

As our Senior Manager, Retention Marketing, you’ll own the relationship with Lucchese clients after the first purchase, leading our lifecycle program across email and SMS, and building client audiences for the rest of the business to plan against.

What You Will Do

You’ll own our Klaviyo program, build and maintain client segments, design a repeat-purchase program, measure what works, own the retention revenue forecast, and bring our stores and events to life digitally.

Why It Might Be a Fit

You’ll join a small, close-knit Growth Marketing team in our Dallas office at a moment of real momentum, with the chance to build programs from the ground up and see your impact quickly.

Requirements

• 6+ years in lifecycle, CRM or retention marketing in a direct-to-consumer business
• Expert, hands-on Klaviyo experience
• A track record of growing repeat purchase or lifetime value
• Experience building audiences for paid media through platform integrations
• Experience directing the work of a lifecycle or retention specialist
• A love of building loyalty through great experiences rather than promotions

Benefits

• Competitive benefits package
• 401(k)
• Paid time off
• New hire boot benefit