Marketing Director, Global Franchise

Role Overview

The Marketing Director, Global Franchise is responsible for collaborating with global franchise partners to design and execute strategies and plans that grow awareness and acquire new guests to deliver business targets. They own franchise marketing leader relationships and oversee the day-to-day running of global franchise marketing, enabling partners with cross-channel brand knowledge and best practice tools.

What You Will Do

Forge strong relationships with franchise leaders across multiple functions, Collaborate with franchise partners to develop and execute marketing strategies that are globally consistent but regionally relevant to achieve partners’ brand and business goals, Drive the franchise go-to-market process, and Own product x brand calendars for each franchise partner.

Why It Might Be a Fit

The ideal candidate will have 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business. They will possess an entrepreneurial spirit, outstanding communication skills, and the ability to lead and develop a high-performing Franchise Marketing team.

Requirements

• 12-15+ years as a senior integrated marketeer working with franchise partners across multiple markets, ideally for a premium, purpose-led, global business
• Proven expertise in navigating international business to business relationships
• Geopolitical awareness including experience across multiple geographies with the Middle East, Israel, India, and South America an advantage
• Experience managing and developing a team
• Outstanding communication skills

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series